Google and Youtube marketing

When people are looking for a solution to their problem, or a specific offer, they use search engines. And this is the basis for any successful digital marketing!

 

Youtube is the second largest search engine in the world.

 

The first is Google, which is also the owner of YouTube. Why is this important? Because with great optimized content (texts, images, videos), you can get your website to appear in the first places on Google. In this case, advertising on Google will also be much cheaper and more effective. By creating quality videos that you post on Youtube, however, you can achieve the first place position on both, Youtube and Google.

 

This e-course is one of the most comprehensive and at the same time important for your success in digital marketing. The Google course covers the following broad topics:

• Keyword research(Keyword Planner, MOZ, UberSuggest);
• On-site SEOoptimization (Domain Authority, 5 key elements of optimization);
• Off-site SEOoptimization (External Link Building, Page Rank);
• Advertising on the Google Search Network(search network);
• Advertising on the Google Display Network;
• Video advertising(on Youtube and partner websites);
• Installation, use, and importance of data from Google Analytics.

This e-course is a must for anyone who wants your website to appear in the first places on Google and anyone who wants to sell anything online.

 

The multitude of indents below gives you an idea of how in-detail this basis for successful digital marketing is presented. From the beginning, step by step, to the most effective strategies that we also use ourselves.

 

Despite the extremely low price, unlimited access is ensured!

 

STEP-BY-STEP INSTRUCTIONS. 100% FROM PRACTICE!

• Overview of the Home tab;
• Audience: Targeted Groups, part 1;
• Audience: Targeted Groups, part 2;
• Audience: Targeted Groups, part 3;
• Acquisition: From which channels are the visitors from;
• Campaigns created;
• Behaviour: Visitors actions on the site;
• Conversion: Reaching the goals of advertising, part 1;
• Conversion: Reaching the goals of advertising, part 2.

• Google AdWords: Overview;
• Search campaigns — Recommendations;
• Campaigns;
• Search campaigns — Audiences, Demographics, Settings;
• Search campaigns — Locations, Ad Schedule, Devices, Change History;
• Display campaigns overview;
• Video campaigns overview;
• Creating campaigns;
• Search campaign  — Create campaign – Advertising Group;
• Search campaign  — Create campaign – Ad Creation;
• Display network — Create campaign;
• Creating video campaigns;
• SEO optimization of a webpage — part1;
• SEO optimization of a webpage — part2.

• Budget Planner;
• Keyword Planner;
• Shared Library — Audience Manager;
• Shared Library — Audience Insights;
• Shared Library — Audience Sources;
• Shared Library — Bid Strategies;
• Shared Library — Negative Keyword List;
• Shared Library — Shared budget;
• Shared Library — Placement Exclusion List;
• Bulk Actions — All Bulk Actions in Rules;
• Bulk Actions — Scripts and Uploads;
• Measurement — Conversions;
• Measurement — Conversions, Calls;
• Measurement — Attribution;
• SetUp — Billing and Payments;
• SetUp — Business Data;
• SetUp — Policy Manager;
• SetUp — Linked Accounts;
• SetUp — Preferences.

• Introduction to MOZ — Effective tool for smarter marketing, SEO optimization;
• Keyword Research;
• Link Research.

• YouTube channel creation and editing;
• YouTube channel settings;
• Uploading videos and optimization — Keyword research on the Youtube platform;
• Advertising on YouTube’s search engine;
• YouTube SEO.