E-mail marketing

Your first goal of all activities on all channels of digital marketing and especially on your website should be to build a quality database of e-mail addresses. Why? Simple:

• Because using an e-mail address database is really cheap (building it isn’t);
• Because e-mail marketing is 100 times more effective than all other channels;
• Because email marketing takes much less time;
• Because you can effectively automate and completely personalize it.

Selling through ads should be of secondary importance, as it will be much easier and cheaper to do it with the help of acquired e-mail addresses. Until your target e-mail address database is large enough, you will need to intensively invest your time and money in other digital marketing channels.

 

However, once your e-mail address database is large enough, you’ll be able to consider what’s more worthwhile for you. Of course, you should always work towards getting new subscribers to your e-mail newsletter, but more importantly, build and maintain a relationship with existing subscribers.

 

Be who you are. Be you! People have signed up for your newsletter primarily because of you. Don’t look at e-mails as a technical task, let it become a tool for a remote conversation with your subscribers. In addition to e-mail marketing, you should also prepare a quality landing page, on which links from your e-mail lead to.

Where to even begin and how to write texts that sell? You can find out all of this in the e-course “E-mail marketing”, which we prepared especially for beginners in e-mail marketing.

 

How to technically use mass-mailing programs, automate e-mail marketing sequences (very profitable), segment e-mail databases (a necessity that most people forget about) and integrate e-mail marketing with your website (otherwise it will not bring you any profit).

Answers to all your dilemmas are hidden in 5 practical videos with step-by-step instructions that guide you through the entire process of creating and sending quality e-mails.

 

ALL THE KNOWLEDGE AND STEP-BY-STEP INSTRUCTIONS IN ONE PLACE!

• Introduction to e-mail marketing – Presentation and usage of the BeFree platform;
• Sending an e-mail campaign — Presentation and usage of the Sendy tool;
• Creating automatic e-mail campaigns: Sequence;
• Presentation of tools Sendy, MailChimp & ActiveCampaign;
• E-mail marketing automatization.