Basics of advertising on Google

How do you get your online store to where most customers are gathered in one place?

I want to help you reach your goal, to make your website visible to more potential custumers and with that increase your traffic and sales. The most effective way to do that is through Google advertising.

Advertising on Google takes place in Google Ads.

Type Google ads into Google and find the first organic hit.

Then create your Google Ads account – using your personal Gmail address.

Sometimes Google will ask you to create the first Google advertising campaign already when you register. Don’t be intimidated by this even though you may be doing it for the first time. Just click everything so it lets you get through andcreate your Ads account.

The campaign will not be active, while you will turn it off.

At first, you probably won’t have all three types of advertising on Google displayed. In this case, you’ll first need to create at least one campaign for each type of to get a full view.

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The three types of advertising on Google are:

Search advertising is probably the most typical advertising on Google.

We all know that when we type a word into Google, ads appear at the top of the page and usually at the bottom of the page. We recognize them by the sign ”Ad” written on the left.

So this is advertising on the Google search network. The basis for this advertising is quality SEO analysis with Google Keyword Planner.

Ads on the Display Network are web banners on websites, usually media sites that have partnered with Google. This simply means that they enter into a collaboration agreement with Google and upload an api that allows Google Ads to place simple web banners on their website. When someone clicks on this web banner, the website owner gets payed a few cents.

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How do you separate Google banners from regular web banners on a website? They have a white square with a blue x in the upper right corner. When you click on this X you see the sign: Ad closed by Google.

So the ad was closed by Google.

You also see two options: Stop seeing this ad – by clicking this option it will stop showing you this particular ad.

The other option is: Why this ad? Clicking on this text opens a subpage that explains that the author of the ad, so the advertiser, obtained your information through Google Ads.

Ads on the Display Network appear to your audience in the following ways:

And a third type of advertising that we edit in Google Ads is video advertising.

It’s basically advertising with videos on Youtube. However, we can also advertise with videos on Google’s partner sites – similar to Google’s web banners.

These were the basics of Google advertising, so the three ways you can advertise on the biggest platform in the world, where most customers search for solutions for their problems.

I invite you to read another one of our articles on the topic of digital advertising. And for step-by-step video tutorials, check out our hands-on e-courses.

Find out more about them at https://www.martin-orange.com/e-courses/