Do you know your way around Facebook ad creation? Do you want to know some expert tips about a tool that helps you organize and manage your marketing and advertising activities online?
Here are some tips on Facebook Business Manager where all your Facebook business and marketing activities are gathered in one place and also important highlights on this, otherwise, big platform.
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To Facebook Business Manager you add people who will be the editors or admins of your Facebook pages or Facebook ads accounts. Be careful when adding admins. In principle, you do not add admin credentials to other people unless you really trust them.
EVENT MANAGER in the Facebook ads manager gives you access to the Facebook Pixel and with it to the creation of target groups and conversions.
Create a Facebook Pixel in the Event Manager of an individual Ads Account.
A pixel is basically a shorter code that you place on your website, blog, online store, or any other website. You can install the pixel manually or email it to the person who manages your website.
At the same time, you also create Events that record individual events on your site. Events are, for example, visit specific subpages or click on specific buttons (for example, the Buy button).
You can also create Offline events – for example, a visit to a physical store and events related to your mobile application.
Event Manager also gives you access to partner integrations with platforms such as WordPress, Woocommerce, etc.
It allows you to insert the Facebook Pixel to the selected platform, which then allows you to create Custom audiences and measure results (for example, visits to individual subpages, conversions).
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A conversion is any act that transforms a person from a normal website visitor into an executor of an act.
Conversions can therefore be:
- Views of specific subpages or page sequences
- That the person submits their e-mail address to get for example, an e-book. Such a conversion is called Lead.
- That the person adds the product to the cart or to the wishlist.
- That the person buys the product.
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The most important conversion is of course the order of the product.
Your Facebook Pixel is constantly learning what type of person usually buys your product.
Therefore, it is important that you also install Event Codes to measure events such as Product Added to Cart or Initiate checkout.
Once Facebook gets data on at least a hundred such events, you’ll be able to form a Lookalike target audience: you’ll set, for example, 5% of all people who use Facebook in Slovenia and have similar characteristics and interests on Facebook as people who have added a product to their cart in your online store.
Once you reach around a hundred purchases, however, you will be able to form a Lookalike group of people who are similar to your customers in their characteristics, interest, behavior, and purchases. Then Pixel takes over the design of the target group, and this is usually more effective than your target group settings.
From here, Facebook will look for potential customers on its own, and the harder part of advertising is then behind you.
With a small amount of effort you can make the most out of your Facebook ads on a platform where you have everything in one place.
I invite you to read another one of our articles on the topic of digital advertising. And for step-by-step video tutorials, check out our hands-on e-courses.
Find out more about them at https://www.martin-orange.com/e-courses/