Twitter marketing - Martin Orange

Throughout this article, we will discuss Twitter marketing.

Twitter marketing is the involvement in exchanging and replying to short messages between Twitter users. Messages on Twitter are called Tweets. Twitter is an easy but very important way to follow news and news from areas that interest you. Posts of important people on Twitter are regularly summarized by leading media (e.g. Trump or Musk). Of course, most social networks are suitable for tracking current events. But Twitter is constantly focused on current news and debate about it.

Using Twitter is quite simple, and it is worth paying attention to it, as it is considered a social network where trends are created.

Creating a Twitter account is very easy, but you need to follow some rules to get the best results. Of course, each of you (who hasn’t done this until now) must first take care of an attractive and well-optimized Twitter profile. The topic of this article is not to explain the basics such as opening a Twitter account as we believe you will be able to do this by following the guided steps.

Twitter marketing is as successful as your followers are active

The main question is how do you get active followers from your target audience?

The rule on Twitter is – FOLLOW BACK! So if you follow selected profiles on Twitter that cover your target audience (and with that let them know you exist) you have up to a 50% chance of being followed back. However, when getting followers, you need to be careful that they are of good quality. In the following, we will share with you 5 tips for obtaining quality followers and reveal the ‘SNIPER’ technique with which you can obtain them.

Today stories sell. Stories about products have replaced stories about people, and classic media by creative and interesting (exposed on social networks) individuals. So try to market your products and services through yourself with a story that will allow your followers to unite. Only in this way will you ensure quality Twitter followers and consequently – business success.

5 tips to get quality followers on Twitter

When communicating on social networks, the most important thing is the precise definition of the target group. The mistake of most companies is usually to choose a (too) big and (too) wide target group. Loose boundaries in determining the target group cause you to be left without a quality follower base (and consequently customers). Therefore, when setting a target group, set clear goals.

Twitter is getting more saturated year by year. If you want to stand out and be noticed, you need to provide attractive tweet content that interests your audience.

Communicate with followers, respond to Tweets and participate in chats. Only in this way will you communicate to your followers that they are important to you, instill in them a sense of belonging and thus ensure a step ahead of the competition. You need to be quick in this, as followers expect answers almost immediately.

Include a Twitter account in your marketing campaigns and gain followers on Twitter from other networks as well.

Many successful Twitter profiles use the strategy – follow like-minded people on Twitter. What does this really mean? When people retweet your tweet to their followers, be sure to start following them (and make them even more aware of yourself). It is clear that they have similar thoughts and that they are interested in the things you post / offer (otherwise you would not retweet) and the chances that you have gained a new (quality) follower are huge.

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'Sniper technique' to for gaining new quality followers on Twitter

Note: as long as your profile is still ‘young’ you can only follow up to 50 new people a day, the quota is raised by 50 every 10 days.

As you already know, the number of active followers is the most important thing for successful communication and marketing on Twitter. In Twitter marketing, the sniper approach is one of the more effective ways to gain new followers. The following three techniques allow you to find groups of people who are interested in your products and not just individuals, which is much less time consuming. The more followers from your target audience than you have, the more reach your tweet will have.

Once you set out the basic idea of your Twitter marketing, you need to start reaching out to the people who are interested in your products / services. You can start looking for your first quality followers directly on Twitter. Let’s say you want to get more hairdressing followers on your profile. One technique is to select a competitor’s Twitter profile and then use the Twiangulate.com tool to find people who follow the competitor’s profile and have it written in their profile description that they are engaged in hairdressing. This gives you a shortlist of a competitor’s Twitter profile followers to start following and comment on their tweets with the goal of following you back.

Twellow (www.twellow.com), also known as Yellow colored Twitter, is a service that allows you to find more Twitter followers by finding like-minded users in your area or in your business. Here you can find your potential followers divided into categories.

Since the basic idea of Twitter marketing is to bring followers to your website, where you then sell them your products / services, it is clear that pages on the first page of Google (not all, but certainly some) will have quality Twitter profiles, through which you can find your potential followers.

For example, when I type “Digital marketing Twitter” into Google, the first page of Google is full of articles in the sense: “10 Twitter profiles that you must follow if you are engaged with digital marketing.” Thanks for the links. 😉

These three techniques thus help you figure out which Twitter profiles might be your ideal followers. Then follow these steps:

Note: This is acceptable at first, but when your profile becomes recognizable, make sure that the number of your followers is always several times greater than the number of people you follow. So regularly remove people who are not following you back – FOLLOW BACK TECHNIQUE.

3 tools to easily get quality Twitter followers

One of the more effective tools you need to grow on all social networks (and consequently Twitter). Free for now. A tool like this helps you find like-minded Twitter users. The principle of Twitter is ‘follow back’. If they follow content similar to the one you offer, they will follow you.

https://www.youtube.com/watch?v=xjoppOPvYlU

Twitter marketing is based on the Follow back strategy.

A great tool for all those who want to have all their social media marketing in one place. Crowdfire itself suggests where, when and how to publish your content. We call it ‘minute marketing’ because using the app is quick, easy and effective.

It allows you to search for content to post based on the topic you are dealing with (you post on your Twitter profile).

Among other things, this tool also tells you which of your Twitter followers did not follow you back so that you can also stop following them, as it is recommended that the number of people you follow is less than the number of people following you.

Make Twitter marketing easier with tools for multiple tasks.

Another great tool for tracking and gaining followers on Twitter. With this tool, you can easily find like-minded, active users. Just like Crowfire, Tweepi will also inform you about those followers you still need to follow back, thus ensuring that you do not miss anyone.

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Effective Twitter posts

Manually sharing the content of your website on Twitter.

We all know what is true for marketing on social networks – the more active you are, the better the results will be. We all know how to share the content of your website on social networks (in this case Twitter) manually. Below you will also learn how to design a tweet, how many times a day to tweet and when to do it for the best possible outcome. Now, however, we will show you two effective ways to automate this process.

If you’ve been active on Twitter for a long time and have a large number of followers, the best possible strategy is to post a large number of relevant posts. Post 10x a day, as the lifespan of a post on a Twitter feed is very short (up to 20 minutes) and you will only be visible if you are constant. That’s why you can post the same thing on Twitter multiple times. You can use tools to design and publish tweets (for example, the BUFFER APP, which we presented in more detail before).

2 effective ways to automate posts on Twitter

Please note: each new post on your website will be automatically shared to your Twitter profile.

Find the DVLR.it tool on Google. This service allows you to automatically post news, articles, photos and products from your site on social networks (Twitter, Facebook, Linkedin). In the free version, you can choose up to 3 social networks for each site and no more than 10 posts per day.

Example: Manually formatted and automatically formatted posts (feeds) look the same. The only difference is that you don’t make the latter yourself, but the tool that makes it for you helps you with that.

Steps on how to use the tool DLVR.it

IMPORTANT! If you don’t post as many of your articles as you would like, but still want to be actively featured on social media, you can select the ‘Curate’ option, which allows you to select feeds from other sites that publish similar content as you and link it so it is displayed on your social networks (articles,…).

Note: If you use this type of active posting to your Twitter account, these resources should of course be closely related to your activity and beliefs. You need to be aware that a personal and regular approach to publishing is always the best choice for gaining quality followers.

To get the most out of your Twitter marketing, it is recommended that you post on Twitter 10x a day. Among users of other social networks, it is true that if you post too much, people will be annoyed and will stop following your profile.

But Twitter is different. The whole point of your existence on Twitter is to constantly communicate with users. So how do you prepare tweets for automatic posting for the week ahead? Simply – with the Buffer app (https://buffer.com).

Steps to use the tool Buffer

3 tools for building a complete Twitter post

A tweet is a 280-character post (sometimes 140 characters) and the question that arises is – how to ensure the highest possible post quality in such a limited space?

Simple! When building your tweets, stick to three proven principles:

Provide your readers with tweets that are of the highest quality, easy to read and with which they can identify.

If you’ve created an article on your site, or added a product that might interest your readers, don’t be afraid to redirect them there.

Example: with the help of Bitly you will be able to track how many people clicked on the link and when and so to monitor the traffic on your website.

Sometimes one tweet just isn’t enough. You can then break the message down into several consecutive tweets, which means you’ll appear in the feed of other users multiple times.

The most important thing when building posts is to be aware that the content must be high quality and interesting for readers. Quality over quantity.

4 tools for a successful Twitter marketing

You can use the ‘Freemium’ tool for free for a period of 30 days. When the trial version expires, the prices of the monthly lease of the tool range from 19.00 € onwards. A free alternative to this tool is the (previously presented in more detail) Buffer app.

This app is a great way to collect the best tweets from your followers and people on certain Twitter lists or anyone who mentioned a certain (interesting to you) #hashtag in their tweet.

SocialOomph is another ‘freemium’ tool that allows users to pre-prepare their tweets for posting, expand their Twitter profile, follow specific keywords (#hashtag) and much more.

It brings together a community of like-minded users in one place. It allows you to join ‘tribes’ of like-minded bloggers, thereby increasing your reach on Twitter.

Simply include the RSS feed of your site and members of your ‘tribe’ will share (tweet) each of your new posts. As a member, you can set up automatic tweeting of articles by other members of your ‘tribe’ on your Twitter wall, or choose to do it the old school way and post articles (after your own review and approval of quality content) to your Twitter yourself, manually.

⇒ Summary of all the interesting tools, gadgets and apps for successful Twitter marketing:

Twellow (https://twellow.com)
Dlvr.it (https://app.dlvrit.com)
Commun.it (https://commun.it)
Crowdfire (https://web.crowdfireapp.com)
Tweepi (https://tweepi.com/)
Buffer (https://buffer.com)
Hootsuite (https://hootsuite.com/)
Paper.li (https://paper.li/)
SocialOomph (https://www.socialoomph.com/)
Triberr (https://triberr.com/)
Bitly (https://bitly.com/)

I invite you to read another one of our articles on the topic of digital marketing. And for step-by-step video tutorials, check out our hands-on e-courses.

Find out more about them at https://www.martin-orange.com/e-courses/