There is a huge selection of add-ons for Shopify, so the best are sometimes hard to find. Now that you know what the most important accessories are, all you have to do is integrate them into your Shopify online store and really start selling.

This will give you an experience of the reality of how these add-ons work, how they have contributed to your user experience, and I suggest you start dealing with just a couple of add-ons first, and only then start using new and new add-ons to improve your online store’s ranking on Google, to improve the user experience and to gain new customers.

They say content is queen. Good content makes it easier for customers to get to know your brand, so make sure you give them the highest quality and most useful content. You can do this through blogs, video content, social media and email marketing.

So this were 5 things to make your online store better optimized so that you can climb to the top of search engines quickly and more efficiently. This way you will ensure the traffic and sales your store deserves. The optimization of the Shopify online store is thus practically not any different from the optimization of the usual online store on any other platform. But it’s important to know that Shopify is a much simpler system where you can also sort these things out faster.

Once you’ve created and edited your Google My Business profile, it’s time to start getting reviews and ratings from your customers.

To keep up to date with their ratings and be able to respond to their reviews immediately, download the mobile app. It is available in Android and iOS versions.

This is especially important if you have a physical store. After visiting you, Google will send a question to your customers if they were satisfied with you and to evaluate your service. It often happens that people prefer to share negative experiences and write this as a review. So it’s a good idea to answer as soon as possible and ask how you can help make their experience better next time.

Combined with Featured Snippets, this is a very important feature of Google that allows Google users to learn key information about your business and offer without even visiting your website.

This is a very important turning point as you now have to convince people without getting to know you beforehand. Through ratings and reviews, people on Google compare you to the competition.

So pay a lot of your attention to Google My Business and really work on asking each customer if they would give you an review or a rating on Google My Business, because more ratings and more reviews bring you higher on Google or Google My Business results.

It is very important for every business to have a Google My Business profile as it attracts local customers and gives quick information, while people nowdays tend to be in a hurry all the time and because of that they use Google to find information.

LinkedIn allows you to create a personal profile, a company LinkedIn page and a Show case page to present a product or brand.

Realistically speaking, its good to create a LinkedIn businesses page of a company already for the sake of quality of your business. It is necessary to fill in all the necessary components (name, profile picture, title picture, company description, contact information, company history).

An important feature of the LinkedIn business site is to connect it to all the personal profiles of the people employed in that company.

Plus, it’s one more hit on Google when people search for your business. They see a nicely arranged presentation of your business.

But what is really useful is a personal LinkedIn profile.

Off site optimization, on the other hand, covers the area of creating authority for your website from the standpoint of Google’s algorithm

Google checks how many external links each website has. So how many websites have published an article in which they included a link to your website or subpage.

These other sites can be the websites of your business partners, blogs, small and large media. It is good to know that large websites with a lot of content and a lot of traffic have more weight or Domain authority as a website with little content and little traffic.

One large website with a lot of traffic and preferably from the area you cover can make more impact than a hundred small and poorly visited pages.

It is important to focus on getting external links from as many different websites as possible. Many articles on one external website will not be of much use to you because they come from the same URL.

The ratio in the effect of on-site and off-site optimization for Google is 20% for on-site optimization and as much as 80% for off-site optimization. But only when you perfect the on-site optimization.

Like I said before only 20% of people click on ads that Google shows under hits. So a lot of investment in advertisingdoesn’t help you much. That is, only at a time when your on-site optimization is not yet fully edited.

Both types of optimization are a process that is never complete.

It may sound tedious but in reality both are an integral part of marketing for your brand and the reward is huge in the end.

Search advertising is probably the most typical advertising on Google.

We all know that when we type a word into Google, ads appear at the top of the page and usually at the bottom of the page. We recognize them by the sign ”Ad” written on the left.

So this is advertising on the Google search network. The basis for this advertising is quality SEO analysis with Google Keyword Planner.

Ads on the Display Network are web banners on websites, usually media sites that have partnered with Google. This simply means that they enter into a collaboration agreement with Google and upload an api that allows Google Ads to place simple web banners on their website. When someone clicks on this web banner, the website owner gets payed a few cents.

The most important conversion is of course the order of the product.

Your Facebook Pixel is constantly learning what type of person usually buys your product.

Therefore, it is important that you also install Event Codes to measure events such as Product Added to Cart or Initiate checkout.

Once Facebook gets data on at least a hundred such events, you’ll be able to form a Lookalike target audience: you’ll set, for example, 5% of all people who use Facebook in Slovenia and have similar characteristics and interests on Facebook as people who have added a product to their cart in your online store.

Once you reach around a hundred purchases, however, you will be able to form a Lookalike group of people who are similar to your customers in their characteristics, interest, behavior, and purchases. Then Pixel takes over the design of the target group, and this is usually more effective than your target group settings.

From here, Facebook will look for potential customers on its own, and the harder part of advertising is then behind you.

With a small amount of effort you can make the most out of your Facebook ads on a platform where you have everything in one place.

So it’s so simple, from idea to execution in just a few steps.

Your next task, however, is to find the right marketing channels and increase your customer base. Shopify, of course, helps you with this, as it has thousands of add-ons that you can download to your store. Better yet, start using digital marketing and I invite you to read more about the channels through which you can find potential customers on my website about digital marketing.

Paste a link to the website before you start writing your ad text and title. If you want the ad to lead to a specific subpage, then paste the link to exactly that subpage.

Write the ad title. After seeing the photo or video, people will next look at the title of the ad. With the title, remind of aproblem or benefit for the customer. The goal is to get people to start reading the ad text.

At the beginning, the text of the advertisement should further discuss the problems / fears / wishes of potential customers. The goal is to attract people to reading the entire text. Sales follow on the website. Use emojis for greater visibility and expressiveness of the text. Use direct marketing knowledge when writing texts.

You have 2,000 characters including spaces to advertise on Instagram.

Before you post your ad, make sure Facebook Pixel is active – in this case, the dot next to the Facebook Pixel name is colored green.

Above all, when creating an ad, keep in mind that people don’t want to see ads, they don’t want to deal with ads, but they want something interesting and useful.

And that’s how you create a Facebook ad creative that will attract by far more visitors than before.