26 June
Do you want to increase traffic and sales in your online store? The competition between online stores is huge. About 80% of traffic to websites and online stores, it happens through searches on Google. So here are five tips on how to better optimize your Shopify online store for Google.
- 1. OPTIMIZE THE STRUCTURE OF THE WEBSITE
Make your website as easy as possible for users to navigate.
How do you do that? Simplify.
So donât overdo it with the categories and subcategories of the website.
- 2. IMPROVE THE USER EXPERIENCE
The better the user experience, the greater your chances of success.
Make the page faster by using responsive and mobile-friendly visual themes, image optimization, and removing unnecessary elements on the page.
- 3. FIND THE RIGHT KEYWORDS
Make a research about which keywords your potential customers are looking for and which keywords your potential competitors are using. In doing so, pay attention to the potential of a particular keyword for sales and the competition of a particular keyword. So find niches where you estimate you have a medium-term chance of great success and getting to the top of Google. Donât rush into keywords where thereâs already a lot of competition.
- 4. BUILD EXTERNAL LINKS TO YOUR ONLINE STORE
The so called “Backlinks” let Google know what people think of your site and give it authority.
If you sell products from another manufacturer, ask them if they can include a link to your website on their site, or get in touch with influencers and bloggers from your field.
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- 5. USE OF CONTENT MARKETING
They say content is queen. Good content makes it easier for customers to get to know your brand, so make sure you give them the highest quality and most useful content. You can do this through blogs, video content, social media and email marketing.
So this were 5 things to make your online store better optimized so that you can climb to the top of search engines quickly and more efficiently. This way you will ensure the traffic and sales your store deserves. The optimization of the Shopify online store is thus practically not any different from the optimization of the usual online store on any other platform. But itâs important to know that Shopify is a much simpler system where you can also sort these things out faster.
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