25 June
Were you ever in a hurry to find, maybe a restaurant chain still opened near you? Or maybe you wanted to get your bike repaired and had to find a repair shop somewhere near. Well, you probably seeked help from Google and he gave quick results on the map about the places near you. This is called Google My Business.
Let me introduce you to a very important tool to which every local business needs to be registered to.
Google My Business is a Google tool that introduces your brand or business to people without them visiting your site.
In addition it gives people detailed information in Google results about:
- your location on the map,
- reviews written by your customers,
- the rating assigned to you by users,
- photos of your company and offer,
- address of your company,
- company website,
- telephone number,
- description of your operation.
The result of Google My Business is that people learn the key things about your offer without even visiting your site.
Therefore, in addition to the website, you need to create and optimize your Google My Business profile.
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Type Google My Business Account into Google and click on the first organic hit.
Log in and register your account. Its best to do it with the same Gmail address you used to create your Google Ads and Google Analytics account.
To create an account, follow the navigation menu on the left. Insert photos, activity descriptions, contact information, location, and anything else you can fill out. Also, write a few posts in which you present the offer that your potential buyers are mostly looking for online.
Google My Business is also very good for SEO optimization. To do this, add keywords to the Google My Business Profile name.
Also, include keywords in your service description when describing the services you provide.
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Once youâve created and edited your Google My Business profile, itâs time to start getting reviews and ratings from your customers.
To keep up to date with their ratings and be able to respond to their reviews immediately, download the mobile app. It is available in Android and iOS versions.
This is especially important if you have a physical store. After visiting you, Google will send a question to your customers if they were satisfied with you and to evaluate your service. It often happens that people prefer to share negative experiences and write this as a review. So itâs a good idea to answer as soon as possible and ask how you can help make their experience better next time.
Combined with Featured Snippets, this is a very important feature of Google that allows Google users to learn key information about your business and offer without even visiting your website.
This is a very important turning point as you now have to convince people without getting to know you beforehand. Through ratings and reviews, people on Google compare you to the competition.
So pay a lot of your attention to Google My Business and really work on asking each customer if they would give you an review or a rating on Google My Business, because more ratings and more reviews bring you higher on Google or Google My Business results.
It is very important for every business to have a Google My Business profile as it attracts local customers and gives quick information, while people nowdays tend to be in a hurry all the time and because of that they use Google to find information.
I invite you to read another one of our articles on the topic of digital advertising. And for step-by-step video tutorials, check out our hands-on e-courses.
Find out more about them at https://www.martin-orange.com/e-courses/
